Released on = August 8, 2007, 10:58 am

Press Release Author = Eva Geertz

Industry = Retail

Press Release Summary = Just as Master wants a comfy mattress, so does Fido.

Press Release Body = Hoosick Falls, NY - August 8, 2007.

Dogs are dear, cherished members of the family. Devoted pet owners are careful about
selecting the right pet food, they make sure that Fluffy and Fido are taken to the
vet regularly, and give them the love the loyal dogs deserve.

Just as Master wants a comfy mattress, so does Fido. Whether the family dog is a big
old Saint Bernard or a little flower of a Bichon, dogs always want to sleep on
Master\'s bed. This can be a hindrance to Master\'s own sleeping experience. Many
owners find that they sleep better, and are happier in the morning, if the dog has
his own bed. Fido and Fluffy can be distracted away from Master\'s bed if provided
with their own special bed.

Make Fido a king and Fluffy a queen by offering them their own high-density
orthopedic foam bed with a wool cover. This will provide dogs of all sizes with the
appropriate support, warmth, and comfort that a pet wants at night.

The pure virgin Australian wool cover that eMattress supplies with its pet beds is
just like the wool cover provided on their line of premium mattresses for humans.
It\'s 100% hypoallergenic, 100% hygienic, and 100% natural virgin wool. Wool is
unique in its ability to allow moisture to pass through it; it allows a pet\'s body
temperature to remain stable and comfortable no matter how hot or cold it may be.
Wool discourages dust mites from breeding. Best of all, the wool mattress covers are
machine washable, so they\'re easy to maintain.

eMattress offers dog beds in sizes appropriate for small, medium, and large dogs.
The smaller beds are constructed of shredded orthopedic foam so that the smaller
dogs can sink comfortably into the bed. The larger beds are like small-scale
mattresses for people, because larger dogs need significantly more support when they
lie down. Anyone who has ever watched a dog circle around before lying down, trying
to get comfortable, will know that a foam bed will change a dog\'s life.

Comfortable and hygienic bedding for your pet may seem like a frill, but after a few
nights not fighting Fido for space on the bed, Master will come to see that
eMattress has come to the rescue - for both Master and the dog. For more information
on premium dog beds and sizing, please visit www.emattress.com, or call
877-234-5614.


Web Site = http://www.emattress.com

Contact Details = David Tilly
david@emattress.com
802-447-1166